Brands that AI does not choose
cannot reach their customers
This GEO (Generative Engine Optimization) whitepaper maps out the technical, content and off-page strategies brands need to become trusted sources in answers from ChatGPT, Perplexity and Google AI Overviews — across 14 practical chapters.
What this whitepaper covers
In 2026, 58.5% of Google searches end without a visit to any website (SparkToro/Datos, 2024). AI selects only a handful of brands from hundreds of possible sources. Brands that do not make that cut disappear from the customer's consideration set. If the goal used to be being found in search results, it now has to be becoming a source AI trusts enough to cite.
This whitepaper explains why GEO matters now (Part I), how AI citation works (Part II), and how to put technical, content and off-page strategy into practice (Part III). It then covers the people, roadmap, budget and ROI required to make it work (Parts IV–VI). Drawing on 28 SCI-indexed academic papers and more than 85 global research sources, it offers an execution framework for an AI search landscape shaped by Google AI Overviews, ChatGPT and Perplexity.
Full table of contents — read online
Every chapter will also be available as web content. Download the PDF below.
- Ch.1The era of zero-click search (Coming soon)
- Ch.2The AI dark funnel — the invisible buyer journey (Coming soon)
- Ch.3SEO, AEO, GEO and AIEO: what sets them apart (Coming soon)
- Ch.4How AI constructs an answer (Coming soon)
- Ch.5Entity Authority — the new standard for brand trust (Coming soon)
- Ch.6Technical GEO — llms.txt, schema and AI crawlers (Coming soon)
- Ch.7Content GEO — designing content AI will cite (Coming soon)
- Ch.8Off-page GEO — building authority beyond your site (Coming soon)
- Ch.9GEO team design — a four-team model and RACI (Coming soon)
- Ch.10A 90-day roadmap for GEO adoption (Coming soon)
- Ch.11Multi-platform GEO — a three-layer search landscape (Coming soon)
- Ch.12Planning your GEO budget (Coming soon)
- Ch.13Measuring GEO ROI — five essential KPIs (Coming soon)
- Ch.14GEO in practice and what comes next (Coming soon)
Get the full whitepaper PDF
We'll send you the complete, approximately 60-page PDF. Leave your details below.
Is your brand appearing in AI-generated answers today?
Growth is a data-driven marketing agency that brings SEO, GEO, content and performance marketing together. We focus not on more traffic, but on the one person most likely to become revenue. Discover the priorities our AI answer-share assessment would surface for your brand.
Ask about an AI answer-share assessment