Marketing terms
made simple
From SEO to performance marketing and B2B strategy.
Essential digital marketing concepts explained clearly.
SEO
4 termsSEO (Search Engine Optimization)
SEOThe practice of optimizing websites to improve organic search rankings through technical, content, and off-page strategies.
GEO / AIEO
SEOStrategies to optimize content for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overview.
E-E-A-T
SEOExperience, Expertise, Authoritativeness, Trustworthiness. Google's core criteria for evaluating content quality.
Schema Markup
SEOStructured data added to web pages to help search engines better understand content. Primarily uses JSON-LD format.
Performance
3 termsROAS (Return on Ad Spend)
PerformanceRevenue generated per dollar spent on advertising. ROAS = Ad Revenue / Ad Spend x 100. A key metric in performance marketing.
CTR (Click-Through Rate)
PerformanceThe percentage of impressions that result in clicks. CTR = Clicks / Impressions x 100.
CPA (Cost Per Acquisition)
PerformanceThe average advertising cost to achieve one conversion (purchase, sign-up, etc.). CPA = Total Ad Spend / Conversions.