Marketing terms
made simple

The practice of optimizing websites to improve organic search rankings through technical, content, and off-page strategies.

Strategies to optimize content for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overview.

Experience, Expertise, Authoritativeness, Trustworthiness. Google's core criteria for evaluating content quality.

Structured data added to web pages to help search engines better understand content. Primarily uses JSON-LD format.

Revenue generated per dollar spent on advertising. ROAS = Ad Revenue / Ad Spend x 100. A key metric in performance marketing.

The percentage of impressions that result in clicks. CTR = Clicks / Impressions x 100.

The average advertising cost to achieve one conversion (purchase, sign-up, etc.). CPA = Total Ad Spend / Conversions.

A B2B marketing strategy that focuses personalized campaigns on specific high-value target accounts.

A B2B marketing technique that scores prospects based on behavior and attributes to prioritize sales outreach.

An SEO content strategy that links related subtopic pages (Cluster Pages) to a central topic page (Pillar Page).

Optimizing app listings in App Store and Google Play to improve search rankings and download conversion rates.

A model visualizing the customer journey from brand awareness to purchase in stages: TOFU, MOFU, BOFU.