E-commerce Marketing
We convert visitors into buyers and repeat customers across DTC and marketplace channels. Growth operates ads, CRM, and data analytics as a single revenue growth system, applying distinct growth formulas for each channel.
Key Services
Growth's specialized capabilities in E-commerce Marketing.
DTC Growth — CRM & Retention
We design the complete signup-to-purchase-to-repurchase journey, building CRM scenarios via email, push notifications, and personalized touchpoints to maximize customer lifetime value.
Marketplace Operations
We optimize shopping search rankings, develop review and pricing strategies, and manage marketplace advertising to maximize visibility and conversion on major platforms.
Performance Ads — Meta, Google & Beyond
We build full-funnel campaign structures with clear separation between prospecting and retargeting, systematically optimizing ROAS across Meta, Google, and other paid channels.
Data Analytics & CRO
We run GA4 funnel diagnostics, optimize landing pages for conversion, and deliver weekly dashboards that connect ad spend to actual revenue.
Our Process
A systematic 4-step process that delivers measurable results.
01
Diagnose
Channel revenue audit and conversion funnel diagnosis
02
Strategize
Channel mix design, budget allocation, and KPI definition
03
Execute
Campaign launch, CRM activation, and landing page improvements
04
Optimize
Weekly reporting, budget rebalancing, and retention-focused scaling
01
Diagnose
Diagnose
Channel revenue audit and conversion funnel diagnosis
02
Strategize
Strategize
Channel mix design, budget allocation, and KPI definition
03
Execute
Execute
Campaign launch, CRM activation, and landing page improvements
04
Optimize
Optimize
Weekly reporting, budget rebalancing, and retention-focused scaling
Curious about E-commerce Marketing success stories?
See real case studies from companies that grew with Growth.
Topic Guide
E-commerce Marketing Guide Content
Explore strategies, case studies, and insights in one place.
Frequently Asked Questions
Common questions about our E-commerce Marketing services.
How much does e-commerce marketing cost?
We recommend a minimum of $3,000/month in ad spend for meaningful testing and optimization. Agency fees vary by scope and channel mix. Most engagements require a 3-month minimum to complete diagnosis, setup, and initial optimization cycles.
How long until we see results?
The first 30 days focus on diagnosis and setup. Months 2-3 typically show measurable ROAS improvements. Retention metrics like repeat purchase rate require 3-6 months to fully materialize as CRM scenarios take effect.
What's the difference between DTC and marketplace marketing?
DTC gives you full data ownership and CRM capabilities, while marketplace marketing centers on search exposure, pricing strategy, and reviews. Growth applies distinct KPIs and tactics for each channel since the growth levers are fundamentally different.
Which channel should we start with?
It depends on your growth stage. During validation, focus resources on one channel to prove product-market fit. Once you have stable revenue, running both DTC and marketplace channels creates compounding growth opportunities.
Can a B2B agency handle e-commerce?
The core methodology is the same: find funnel bottlenecks and fix them. We apply the same systematic, data-driven approach to purchase and repurchase conversion that we use for B2B lead generation and pipeline optimization.
How do you measure and report?
We deliver an integrated weekly dashboard covering ROAS, conversion rate, repeat purchase rate, and customer acquisition cost. All metrics are tracked end-to-end so you can see exactly how each channel contributes to revenue.
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strategy today
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