How to Open a Naver Ad Account for Foreign Companies
Nouri Nisrin GP
If you want to run ads in Korea, Naver is the most important platform to start with. Naver is the country’s #1 search engine, used by millions every day. It offers search ads, display ads, and shopping ads that help you reach the right audience fast. But if your business is based outside Korea, opening a Naver Ad account is not so simple.
Why foreign companies can’t open Naver Ad accounts directly
Naver requires all advertisers to have:
- A Korean business registration number
- A Korean bank account
- A Korean-language website with matching business information in the footer
If you don’t have these, you can’t register directly. This is where we can help.
How we can open a Naver ad account for you
Growth Marketing Agency is an official partner of Naver Ads in Korea. We handle the entire account opening process for you, so you don’t need to worry about Korean business registration or bank accounts. Please note that some types of businesses are not allowed to run ads in Korea (such as gambling or certain medical services), and some industries have stricter advertising rules. We will review your business type before starting. Here’s how it works:
- We begin by signing a service agreement with you and receiving your prepaid ad budget, which will be used to run your campaigns.
- You send an English copy of your Business Registration Certificate issued in your country, and we submit it to Naver.
- We create your Naver Ads account.
- While setting up, we handle Naver’s required Korean-language review for your landing page URL and ad creatives.
- Once the review is approved, your ads are ready to launch on Naver.
- We guide you through setting up conversion tracking (sales, inquiries, and other goals) so results are measurable from day one.
- You receive monthly performance reports in English with clear metrics and practical next steps.
What’s included
- Full account opening service
- Compliance with Naver’s requirements
- Ad management and optimization (optional)
How much does it cost?
We charge a one-time account opening fee. If you’d like us to manage your ads, we can provide a service plan.
What kinds of ads can you run on Naver?
The two most widely used options are Keyword Search Ads and Display Ads (GFA).
Keyword Search Ads work very similarly to Google’s Search Campaigns. When users search on Naver, your ads appear alongside the results based on the keywords you select.
Display Ads (GFA) allow you to reach users through banner placements across Naver’s wide network of sites and apps.
One important difference from Google Ads is the way budgets are managed. For example, if you set a daily budget of USD 1,000 on Google Ads, the actual spend may fluctuate slightly above or below that amount. On Naver, however, your daily budget is a hard cap — it will never exceed the limit you set.
Naver Display Ads can be purchased in different ways. In some cases, you reserve exposure for specific dates, days of the week, or time slots. More commonly, they operate in a format similar to Meta campaigns, where you set a daily budget and target users by gender, age, location, interests, or even by their past search history for specific keywords.
Beyond search and display, Naver also offers specialized ad placements. For example, Local Ads appear at the top of Naver Maps results (important to note: most Koreans don’t use Google Maps). There are also Shopping Ads, which allow products to appear at the top of Naver’s shopping section.
By sharing details about your business, Growth can recommend the most suitable ad products and strategies for your goals in the Korean market.
Ready to Start Advertising on Naver?
Contact us now to get started. We’ll explain our process and give you a quote for opening your Naver ad account.
