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GEO Organizational Design: A 4-Team Collaboration Model and RACI
This article is chapter 13/20 of Growth’s GEO Whitepaper series — Ch.9, Organizational Design and Co
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A/B Testing: How to Steadily Improve Your Ad Performance
The concept is similar to the scientific method. If you want to know what effect changing one factor
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GEO ROI Measurement: 5 KPIs and Designing an Executive Dashboard
This article is chapter 19/20 of Growth’s GEO Whitepaper series — Ch.13, ROI Measurement. You can fi
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Does a B2B Newsletter Really Drive Revenue?
Analyzing the Real Conversion Impact of B2B Newsletters If you work in B2B marketing, you’ve probabl
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GEO’s Real Bottleneck Is Organizational: 3 Conditions for Enterprise GEO Execution
This article is chapter 12/20 of Growth’s GEO Whitepaper series — Part IV, Sub-Pillar (WHO & WHEN).
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5 Checklist Items You Need to Nail Before Running a Supporters Program
What can you actually get from a brand supporters program? | Setting a goal Building brand awareness
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GEO Performance Measurement: 4 Ways to Track AI Citations
You can’t measure GEO (Generative Engine Optimization) performance with a single metric. ① a GA4 AI-
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Ecommerce Data Operations in Practice — RFM Segmentation and Cohort Analysis
RFM analysis scores customers along three axes — Recency, Frequency, and Monetary value — to sort th
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The GEO Framework: 3 Conditions for Brands AI Chooses to Cite
This article is chapter 4/20 of Growth’s GEO Whitepaper series — Part II, Sub-Pillar (WHAT). You can