총 466개의 콘텐츠
The H1 tag is the top-level heading element in a webpage’s structure — not just a design choice, but one of the core pillars of SEO. Using the H1 tag strategically can make or break your search engine optimization results. In this article, we’ll take a deep dive into H1 tags, from the technical fundamentals […]
Que peut-on vraiment tirer d’un programme d’ambassadeurs de marque ? | Définir un objectif Renforcer la notoriété de marque, obtenir les premiers avis clients, recruter des bêta-testeurs, constituer un vivier d’ambassadeurs, découvrir de nouvelles idées : les objectifs d’un programme d’ambassadeurs sont très variés. Les raisons pour lesquelles les recommandations et avis qu’ils génèrent sont […]
What can you actually get from a brand supporters program? | Setting a goal Building brand awareness, securing early reviews, recruiting beta testers, building a pool of brand ambassadors, discovering new ideas — the reasons companies run a supporters (brand ambassador) program are wide-ranging. It’s easy to see why the recommendations and reviews a supporters […]
La performance du GEO (Generative Engine Optimization) ne se mesure pas avec un seul indicateur. ① un segment de trafic référé par l’IA dans GA4, ② un suivi mensuel des citations par l’IA, ③ les mentions de marque et signaux tiers, et ④ l’évaluation de la qualité des conversions — il faut faire fonctionner ces […]
You can’t measure GEO (Generative Engine Optimization) performance with a single metric. ① a GA4 AI-referral segment, ② monthly AI citation monitoring, ③ brand mentions and third-party signals, and ④ conversion-quality evaluation — you need to run all four axes together to see the real picture. That’s because AI answers are so often consumed without […]
L’analyse RFM note les clients selon trois axes — Récence (Recency), Fréquence (Frequency) et Montant (Monetary) — pour les répartir en segments, tandis que l’analyse de cohortes suit dans le temps un groupe de clients arrivés à la même période (une cohorte) pour observer la rétention et les réachats. Ensemble, ces deux méthodes répondent aux […]
Dans un marché B2B en mutation rapide, le marketing destiné aux décideurs est devenu un levier essentiel de croissance durable pour les entreprises. Les méthodes de vente traditionnelles ne suffisent plus à faire la différence dans un environnement toujours plus concurrentiel. Comme le montre [Quels canaux marketing sont vraiment efficaces ? Analyse 2025], les limites […]
RFM analysis scores customers along three axes — Recency, Frequency, and Monetary value — to sort them into segments, while cohort analysis tracks a group of customers who arrived in the same period (a cohort) over time to see how retention and repeat purchases evolve. Together they answer the two core questions of ecommerce data […]
In a fast-shifting B2B landscape, marketing aimed at decision-makers has become a core driver of sustainable growth. Traditional sales tactics alone no longer cut it in today’s crowded, competitive market. As [Which marketing channels actually work? A 2025 analysis] shows, the limits of old-school selling are becoming impossible to ignore. This article offers a deep […]
Choisir un CMS n’est jamais une simple décision technique pour un marketeur. Le bon CMS conditionne vos performances SEO, détermine l’efficacité de production de vos contenus et, au final, a un impact direct sur le ROI marketing. En 2025, le marché des CMS connaît des bouleversements sans précédent. Les outils SEO pilotés par l’IA sont […]
« On fait déjà ça. Il n’y aurait pas quelque chose de nouveau à essayer ? » C’est une question qu’on nous pose souvent. Juste après avoir passé en revue la situation actuelle du client, les objectifs qu’il veut atteindre grâce à la publicité et au marketing, puis présenté une stratégie de mix marketing claire […]
Choosing a CMS is never just a technical decision for marketers. The right CMS shapes your SEO performance, determines how efficiently your team can produce content, and ultimately has a direct impact on marketing ROI. As of 2025, the CMS market is going through unprecedented change. AI-powered SEO tools have become the standard, technical factors […]
Cet article est le chapitre 4/20 de la série Livre blanc GEO de Growth — Partie II, Sous-pilier (QUOI). Le sommaire complet et le PDF intégral sont disponibles sur la page du livre blanc. Le GEO n’est pas une technologie, c’est un virage stratégique. Ce n’est que lorsque trois axes — infrastructure technique, structure de […]
This article is chapter 4/20 of Growth’s GEO Whitepaper series — Part II, Sub-Pillar (WHAT). You can find the full table of contents and the complete PDF on the whitepaper page. GEO is not a technology — it’s a strategic shift. Only when three axes — technical infrastructure, content structure, and brand authority — work […]
“We’re already doing that. Isn’t there anything new we could try?” It’s a question we hear a lot. Right after we walk a client through their current situation, the goals they want to reach through advertising and marketing, and then start explaining a clean channel-mix strategy and how to use each channel, this is the […]
스타트업의 B2B 마케팅 세팅은 채널 실행이 아니라 구조 만들기에서 시작합니다. 순서는 다섯 단계입니다. 단기/중기/장기 전략 수립, 트래픽이 모일 본진(웹사이트) 구축, 추적·분석 체계 구축, SEO/GEO 콘텐츠, 그리고 퍼포먼스 마케팅. 이 글은 2009년부터 대기업과 스타트업의 B2B 마케팅을 함께 수행해 온 성장(Growth)이 마케팅 전담자가 없는 기술 스타트업의 C-level분들께 드리는 세팅 가이드입니다. 기술 스타트업에서 마케팅이 방치되는 이유 시리즈A 전후의 […]
외국계기업 한국지사의 B2B 마케팅이 실패하는 가장 큰 원인은 실행력이 아니라 한국 시장의 데이터를 본사의 언어로 전달하지 못하는 데 있습니다. 글로벌에서 검증된 플레이북 — 링크드인 중심 캠페인, 영어 콘텐츠의 번역 — 은 네이버와 카카오가 지배하는 한국 B2B 환경에서 그대로 작동하지 않습니다. 이 글은 글로벌 기업의 한국 B2B 마케팅을 수행해 온 성장(Growth)이 한국지사장·컨트리매니저분들께 드리는 가이드입니다. 한국지사장이 놓인 […]
